What’s Amazon A+ Content material and How Does It Make Extra Gross sales?

What’s Amazon’s coverage for on-time supply with out promise extensions?

Efficient September 25, 2024, you could preserve a minimal 90% on-time supply charge (OTDR) with out promise extensions to have seller-fulfilled merchandise listed on Amazon.com. An OTDR beneath 90% can lead to restriction of your capability to have seller-fulfilled merchandise listed. For an excellent buyer expertise, we advocate that you just preserve a 95% or better OTDR for all seller-fulfilled orders.

What’s altering?

Our up to date coverage requires a minimal 90% OTDR with out promise extensions to have seller-fulfilled merchandise listed on Amazon.com. An OTDR beneath 90% can lead to restriction of your capability to have seller-fulfilled merchandise listed. To assist present a optimistic buyer expertise, we advocate that you just preserve a 95% or better OTDR for all seller-fulfilled orders. 

We’re additionally altering the way in which we measure OTDR to now measure the share of your tracked seller-fulfilled gadgets that had been delivered on or earlier than the seller-promised “Ship by” date previous to promise extensions being added. Earlier than this modification, OTDR was measured after promise extensions had been added. Promise extensions are extra days that we might add to the supply date to account for logistical elements which will delay a supply akin to excessive climate, transportation community constraints, or current historical past of a vendor delivering shipments after their set supply date. This coverage doesn’t apply to presents utilizing the Success by Amazon (FBA) service as a result of sellers will not be chargeable for on-time supply guarantees for FBA orders.

Observe: We’ll talk as we roll out the OTDR coverage, and any modifications from the coverage because it stands immediately, which will have an effect on you.

What is going to occur to my account if my OTDR falls beneath the 90% minimal requirement?
An OTDR beneath 90% can lead to restriction of your capability to have seller-fulfilled merchandise listed. If that occurs, we’ll notify you of the coverage violation and you may enchantment by clicking the Submit enchantment button on the high of your Account Well being dashboard to request reinstatement of your capabilities to listing seller-fulfilled merchandise. 

The request might be reviewed inside 72 hours and will embody the next data:
The problems that led to a low on-time supply charge
The actions that you just’ll take to enhance your on-time supply charge
The steps that you just’ve taken to forestall future points concerning on-time supply

On subsequent coverage violations, in case your OTDR remains to be beneath 90%, you’ll be able to enchantment by clicking Submit enchantment on the high of your Account Well being dashboard. 

To get reinstated:

Sellers on Particular person promoting plans or sellers on a Skilled promoting plan however transport from exterior the US should submit an enchantment request indicating how they’ll enhance their OTDR. Skilled sellers that ship domestically inside the US might be required to fulfill the 90% OTDR requirement by utilizing the next Amazon free-to-use success and transport instruments for his or her seller-fulfilled orders for the subsequent 180 days:

Delivery Settings Automation (SSA) to set correct supply dates by way of automated transit time calculations of your most popular ship strategies.

Automated dealing with time to set correct dealing with instances per SKU, primarily based on how lengthy it normally takes you to move every SKU to carriers. For brand new SKUs, the default dealing with time will apply till there are sufficient shipments to your automated dealing with time to be calculated. 

Amazon Purchase Delivery to purchase transport labels that use extremely dependable transport strategies for each Skilled and Particular person promoting plans. You need to use Amazon Purchase Delivery by way of Handle Orders, Delivery API, Veeqo, or choose multi-channel integrators with entry to Amazon Purchase Delivery. 

How is OTDR calculated?

OTDR measures the share of your tracked seller-fulfilled gadgets that had been delivered on or earlier than the seller-promised “Ship by” date. OTDR is the common of all your tracked shipped gadgets, not only a particular SKU or cargo. 

To calculate OTDR with out promise extensions, we’ll contemplate a 14-day window of time. We’ll pull information from shipments that had a promised supply date within the final 21 days, and exclude the latest 7 days because the shipments from final 7 days should be within the strategy of being delivered. For instance, when you had 130 orders with a promised supply date within the final 21 days, and 30 of these has a promised supply date within the final 7 days, OTDR might be calculated excluding the 30 orders from the final 7 days (130 – 30 =100). Of these 100 orders delivered, if 90 had been delivered on or earlier than the promised “Ship by” date, your OTDR could be 90%.

Vendor’s promised “Ship by” date is calculated utilizing seller-set dealing with and transit time, previous to the addition of promise extensions. This date could also be completely different than the supply date proven to prospects if promise extensions had been added.

For instance, for a vendor with a set dealing with time of 1 day and set transit time of two days:
The promised “Ship by” date might be in 3 enterprise days.

So, if an order is obtained on a Monday, this order would should be delivered by Thursday (seller-promised “Ship by” date) to be thought of delivered on time.

Nonetheless, if 1 day of promise extensions was added to that provide, the promised supply date the client noticed whereas buying would have been Friday. No matter the date proven to the client (Friday), sellers should ship by their set “Ship by” date (Thursday) for the cargo to be thought of delivered on-time.

Shipped items might be thought of as OTDR compliant if both the supply occurred on or earlier than the “Ship by” date proven on Vendor Central, or the next 3 situations had been met: 

The shipped SKU was assigned to a transport template with Delivery Settings Automation (SSA) enabled.
Your account has automated dealing with time enabled.
You obtain an “OTDR Protected” transport label on Amazon Purchase Delivery.

Observe: OTDR Safety is just relevant to Skilled sellers transport from the US, as the entire required instruments are presently not out there on Particular person promoting plans or to Skilled sellers which might be transport from exterior of the US.

Does Amazon supply instruments that may assist me enhance my OTDR and meet the Amazon’s OTDR necessities?

Sure. You may handle your supply dates utilizing the instruments we’ve supplied, or you’ll be able to manually alter your Transit time and Dealing with time settings. We designed these instruments to set correct supply dates, scale back late deliveries, and to fulfill or exceed the minimal OTDR requirement. And since Amazon is making calculations in your behalf that have an effect on OTDR, you’ll get OTDR safety from late deliveries on gadgets shipped by way of normal transport when you use all three instruments as follows:

Delivery Settings Automation (SSA), for Skilled promoting plans, units correct supply dates by way of automated transit time calculations of your most popular transport providers. It’s essential to select one of many most popular ship strategies within the SSA templates, which is able to mark the transit time on the transport template as “Managed by Amazon”.

Automated dealing with time, for Skilled promoting plans, units correct dealing with instances per SKU primarily based on how lengthy it normally takes you to move every SKU to carriers. It’s essential to be sure that automated dealing with time is enabled in your transport settings.

Amazon Purchase Delivery, for each Skilled and Particular person promoting plans, sells transport labels that use highly-reliable ship strategies. You need to use Amazon Purchase Delivery by way of Handle Orders, Delivery API, Veeqo, or choose multi-channel integrators with entry to Amazon Purchase Delivery. It’s essential to select transport labels marked as “OTDR Protected” when utilizing Amazon Purchase Delivery or Veeqo.

Observe: OTDR Safety is just out there for gadgets shipped by way of Normal Delivery, gadgets shipped by way of different transport choices akin to Free Financial system, Normal Prime, or Premium Delivery, will not be eligible for OTDR safety.

For instance, if a vendor shipped 100 orders and 15 had been delivered late:

State of affairs A: If a vendor didn’t use all three of Amazon’s free success and transport instruments for any of these 15 late deliveries, all 15 of their late deliveries will negatively impression their OTDR. Because of this, their OTDR might be (100-15/100) = 85%.

State of affairs B: If a vendor used all three of Amazon’s free success and transport instruments for five of these 15 late deliveries, solely the ten late shipments that weren’t utilizing Amazon’s instruments will negatively impression OTDR. Because of this, the vendor’s OTDR might be (100-10/100) = 90%.

Observe: OTDR Safety is just relevant to Skilled sellers transport from the US, as the entire required instruments are presently not out there on Particular person promoting plans or to Skilled sellers which might be transport from exterior of the US.

Can I be exempted from the OTDR requirement if supply delays are brought on by climate or service community points past my management?

Sellers should meet the 90% OTDR requirement with out promise extensions. Nonetheless, if there’s a main disruption occasion that impacts all sellers transport to a selected area, Amazon won’t rely deliveries which might be late consequently in your OTDR. Whether or not a disruption is taken into account to be main is a discretionary determination made by Amazon.
What modifications are you making to dealing with time and transit time settings?

Transit time modifications: As of August 25, 2024, transit time necessities might be up to date to additional align with the supply capabilities of transport providers. In the event you’re transport inside the contiguous United States (excluding Hawaii, Alaska, and US territories), you’ll be able to set a most transit time of 5 days for traditional transport (beforehand 8 days) and eight days at no cost financial system transport (beforehand 10 days). To study extra, go to Default transit time. In the event you’re transport internationally to the US, there are presently no modifications to the transit instances that you would be able to configure.

Dealing with time automation: As of September 25, 2024, to enhance dealing with time accuracy, automated dealing with time might be enabled for sellers who’ve a dealing with time hole of two days or extra between their set dealing with time and their precise dealing with time. That can assist you preserve in good standing with different account well being metrics associated to dealing with time, in case you have automated dealing with time enabled, your seller-fulfilled listings won’t be deactivated in case your late cargo charge (LSR) doesn’t meet the LSR coverage requirement. To see your dealing with time hole, evaluate your Success Perception dashboard.

How can I view my on-time supply (OTD) metric and report?

To view your OTD metrics and report on Vendor Central:

On the Efficiency menu, choose Account Well being.
Find the Delivery Efficiency part and choose On-time supply charge.
You may see your OTDR metric on the Delivery Efficiency web page. Solely orders included within the present OTD defect report rely towards the OTDR metric. If the report comprises no orders, it means both the entire orders had been delivered on time or they fulfilled utilizing Amazon’s free success instruments.
To obtain the OTD defect report, click on View particulars after which Obtain report.

Essential: Enable 72 hours for the report and metrics to mirror any updates or edits.
How can I preserve a wholesome OTDR?

To maintain a wholesome OTDR with out promise extensions we advocate that you just do the next:

Overview your OTDR with out promise extensions metric in your Account Well being dashboard. You may as well obtain a report of which orders had been delivered after the supply date with out promise extensions.

Overview the “Ship by” date for each order. This date corresponds to the anticipated supply date with out promise extensions. Observe that the precise supply date that prospects see could also be longer due to promise extensions. 

In case you are a Skilled vendor, use automated dealing with time to set correct dealing with time per SKU primarily based on how lengthy it has taken you traditionally at hand off every SKU to carriers. Moreover, with automated dealing with time enabled, your seller-fulfilled listings won’t be deactivated in case your late cargo charge (LSR) doesn’t meet the LSR coverage requirement.
In case you are a Skilled vendor, allow Delivery Settings Automation (SSA), which units correct supply dates to your orders by robotically calculating transit instances of your most popular ship strategies out of your warehouse to every buyer’s location.

Choose a ship methodology with a excessive reliability to ship your order on time. You may as well use Amazon Purchase Deliveryto purchase transport labels which have been recognized to have a excessive reliability for On-time supply primarily based on Amazon’s information from hundreds of thousands of shipments. These ship strategies have a protect icon subsequent to them, marked as OTDR Protected. You need to use Amazon Purchase Delivery by way of Handle Orders, Delivery API, Veeqo, or choose multi-channel integrators with entry to Amazon Purchase Delivery. To study extra about buying OTDR protected transport labels, go to Amazon Purchase Delivery.