Korean celebrities are setting international trend developments with their fashion and affect. From Stray Children redefining outside stylish with Tommy Hilfiger to Winter of aespa bringing attraction to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons each on and off the display screen. Becoming a member of the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, whereas Ningning captivates as Versace’s newest muse. To not be outdone, Taeyong of NCT impresses together with his LOEWE ambassadorship, whereas Lee Dong-Wook continues to symbolize luxurious magnificence with La Mer and Chanel. Korean expertise isn’t simply leisure—it’s a worldwide trend phenomenon.
Stray Children
South-Korean boy band Stray Children made their debut as the newest ambassadors for Tommy Hilfiger, with their “At all times Collectively” marketing campaign. The boy band fashioned by JYP Leisure consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Reimagining outside kinds for the fashionable buyer, the autumn/winter assortment took its reference from the model’s wealthy historical past, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group additionally made their Met Gala debut this yr, as they arrived on the pink carpet with Tommy Hilfiger himself. They arrived in two seems following the gown theme “Backyard of Time”.
Lim Ji-Yeon
South Korean actor Lim Ji-Yeon was unveiled as LOEWE’s newest model ambassador, becoming a member of Taylor Russell and Yang Mi within the model’s spring/summer season 2024 marketing campaign. The marketing campaign presents every of them in “matching vignettes,” demonstrating the various feelings actors should convey, with the brand new SS24 assortment that includes outstanding parts akin to textural knits, draped clothes, and twisted silhouettes.
Winter of aespa
aespa’s important vocalist, Winter, is famend for her light options and irresistible attraction, qualities that completely align together with her new ambassador function for Polo Ralph Lauren. She joins labelmate Mark Lee of NCT in representing the esteemed American luxurious trend model.
Past her trend ambassadorship, Winter stays deeply engaged within the music scene, actively selling aespa’s upcoming title monitor, “Supernova,” and contributing to the soundtracks of “Castaway Diva” and “My Demon.”
IU
IU has been appointed as Estée Lauder’s latest ambassador, bringing her signature magnificence and attraction to the enduring magnificence model. Identified for her timeless magnificence and influential presence, the singer completely embodies Estée Lauder’s values of sophistication and style.
Rosé
Rosé from BLACKPINK joins the ranks of Lewis Hamilton and Kylian Mbappé as the newest international ambassador for the enduring baggage model RIMOWA. She lately attended the launch of its new seasonal assortment at S-Manufacturing unit in Seongsu, Seoul. Along with RIMOWA, the Ok-pop star has been appointed as an envoy for famend manufacturers akin to Tiffany & Co., Saint Laurent, and Sulhwasoo.
Mun Ka Younger
Mun Ka Younger has been chosen because the ambassador for the luxurious journey and way of life model TUMI. Identified for her roles in fashionable dramas akin to True Magnificence and Discover Me in Your Reminiscence, the actress’s collaboration with TUMI emphasises each performance and magnificence, interesting to customers who worth practicality and trend. This partnership is anticipated to carry a contemporary and trendy perspective to TUMI’s choices, enhancing its enchantment to a worldwide viewers.
Jeon Jung-kook
BTS’ Jungkook continues his function as model ambassador for Calvin Klein in an early Spring 2024 marketing campaign. Photographed by Mert Alas at Grand Central Station in New York Metropolis, Jungkook showcases a mix of trendy denim outfits that may be effortlessly dressed up or down. Earlier than embarking on his solo profession, Jungkook has collaborated with numerous manufacturers together with Samsung, Samsonite, and Louis Vuitton alongside his bandmates.
Hanni of NewJeans
NewJeans’s Hanni has grow to be a shining star as Gucci’s newest model ambassador, a task she embraced with fashion since her appointment in October 2022. From dazzling pink carpet occasions to the celebrated Gucci present on the 2023 Milan Trend Week and the fascinating Fall/Winter 2024 girls’s trend showcase in Milan, Hanni has graced all of them together with her distinctive attraction.
However her attract doesn’t finish there. Earlier than fascinating Gucci’s highlight, Hanni mesmerised because the face of Armani Magnificence, standing shoulder to shoulder with international luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to worldwide trend icon continues to captivate audiences worldwide.
Minji of NewJeans
Regardless of their rookie standing, NewJeans has made a formidable influence within the luxurious realm. Following Hanni’s appointment as the brand new ambassador for Armani Magnificence, her bandmate Minji achieved a serious milestone by securing a take care of Chanel. In February 2023, Minji was named the worldwide ambassador for the celebrated French luxurious home, marking a big first as she represents Chanel throughout three classes: magnificence, trend, and watches and jewelry.
As a part of her collaboration, Minji graced the quilt of ELLE Korea’s March 2023 challenge, elegantly adorned in Chanel’s iconic tweed, additional solidifying her affect and elegance within the trend world.
Ningning of aespa
Versace has proudly unveiled Ningning of aespa as their international model ambassador. This thrilling partnership underscores Ningning’s rising affect within the trend enviornment, mixing modern fashion with Versace’s luxurious aesthetic. Famend for her daring trend sense and magnetic charisma, Ningning embodies the essence of Versace’s daring and modern spirit. This collaboration not solely highlights Versace’s dedication to embracing various abilities but additionally elevates Ningning’s standing as a world trend icon. Becoming a member of Stray Children’ Hyunjin, the songstress provides her distinctive aptitude to symbolize this prestigious Italian model.
Son Heung-Min
After we say celebrities, we don’t simply imply actors and Ok-Idols—however sports activities stars too. The style world has taken a liking to Korean soccer star Son Heung-Min’s fashion and presence, particularly Burberry. Son, who performs for Tottenham Hotspur within the English Premier League, has held endorsement offers with manufacturers akin to TUMI, Cartier, Gilette, in addition to Adidas which supplies his soccer boots. In a joint Instagram put up with Burberry, Son shares, “I really like Burberry’s try for creativeness and innovation which has been deeply inherited in its historical past, that are values that I champion.”
Danielle of NewJeans
Son isn’t the one Korean movie star to be provided an ambassadorship with Burberry. At simply 17, Danielle of NewJeans is following in his footsteps by becoming a member of Burberry’s international ambassador household.
Danielle shines within the marketing campaign, modelling a spread of Burberry items together with iconic trench coats, fashionable outfits adorned with the traditional Burberry print, and assertion baggage. Her versatility and talent to effortlessly carry off any look are evident all through.
Whereas all members of NewJeans have been chosen to symbolize numerous luxurious manufacturers, Danielle has garnered explicit consideration for her distinctive fashion and trendsetting seems, making her an excellent match for Burberry.
Taeyong
Identified for his distinctive private fashion and love of trend, Taeyong of NCT has been a long-time supporter of LOEWE. His idiosyncratic fashion caught the attention of Jonathan Anderson, and he was introduced as a model ambassador for LOEWE again in June final yr. He later attended the model’s Spring 2024 menswear present throughout Paris Trend Week carrying a black V-neckline shirt and dishevelled darkish denims. Anderson shares, “With Taeyong’s many abilities spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will carry.”
Lee Dong-Wook
Identified for his flawless pores and skin, it ought to come as no shock that actor Lee Dong-Wook has snagged numerous high-profile magnificence campaigns. Because of his “luxurious picture”, he was lately appointed as La Mer’s male model ambassador, and the model remarked that “his ambiance matches nicely with the model.”
Nonetheless, this isn’t a first-time expertise for the Goblin actor. In 2019, he was the primary Korean star to grow to be Chanel’s international ambassador for its first make-up assortment for males, Boy de Chanel.
This text was first seen on Elle.Sg.
For extra on the newest in luxurious fashion and trend reads, click on right here.
